Problem
A technical platform has to make sense to risk and compliance leaders, who are not engineers, in the first few seconds.
Version 1: Webflow
- Problems before features. Four risk cards came first, so the reader recognised their situation.
- A gated executive guide as the main lead capture.
- Same design language as the consultancy site, so the two brands supported each other.
Version 2: code
The product pages now live inside aligne.ai, built in Astro from the same design system as the consultancy pages, and altrum.ai redirects there. A sub-navigation splits the product into Overview, Platform, Assessment agent, AI Gateway & MCP, Integrations, Use cases and Security, so each buyer can go straight to the part they care about.
Outcome
This study covers the public pages. For the product UX, see the portfolio.