Problem
ESG and human-rights due diligence is complex. Buyers need to see quickly that this team does the work on the ground, not just on paper.
Key decisions
- Lead with the buyer’s pain. The page names five problems the buyer already feels before it talks about services.
- Proof above the fold: 17 countries, 100+ implementations.
- Toolbox as a CMS library, ready to grow into a lead magnet.
Outcome
Live at worldofgears.com. I still work with the team on new pages and content.